Women Give 2013, New Research on Charitable Giving by Girls and Boys, offers empirically based evidence to guide parents on their journeys to raise charitable children. Discussions about how parents can raise charitable children increase interest in philanthropy. Learning to care about others, developing helping behaviors, and volunteering encourage empathy and a sense of responsibility for others. Philanthropy helps children and adults develop a broader sense of the world and their place in it.
The 2013 report is the fourth in a series of research reports conducted at the Women’s Philanthropy Institute at the Indiana University Lilly Family School of Philanthropy that focus on gender differences in giving to charity. These studies use a nationally representative sample of the same U.S. households over time. Previous reports have examined gender differences in charitable giving across income levels, marital status, age/generation, and types of charitable organizations receiving the giving. Women Give 2013 assesses whether the gender differences observed in adult charitable giving begin to emerge at younger ages.
This study provides compelling evidence that parents play an important role in preparing their children to become charitable adults. For both girls and boys, parents who talk to their children about giving significantly increase the likelihood that the child will give to charity. This is true even after considering parents’ giving to charity (parents’ role-modeling of giving). Talking to children about giving to charity is equally effective regardless of the child’s gender, race and age.
Women Give 2013 is generously supported through a partnership with the UN Foundation.