The 2011 Study of High Net Worth Women’s Philanthropy is the latest in a series of industry leading reports that began in 2006. The latest report is based on nationwide surveys of wealthy donors completed in 2010 and 2011, and was once again conducted in partnership with Bank of America Merrill Lynch.
As women create and control a growing share of wealth in the country, their power and influence in philanthropy is becoming more evident. For non-profit organizations, findings from this research offer key insights into the philanthropy of high net worth women donors, the understanding of which is essential when developing engagement strategies and tailoring appeals for women philanthropists. This study reveals that women spend more time than men on due diligence when making charitable decisions. They want a deeper level of communication with the non-profits they support and place greater importance on its efficiency, effectiveness and the impact of their gifts.