INDIANAPOLIS—The Center on Philanthropy at Indiana University will honor Marcela
Orvañanos de Rovzar with the Henry A. Rosso Medal for Lifetime Achievement in Ethical
Fundraising, the Center's most prestigious award, at a dinner ceremony Thursday,
November 13, in Indianapolis, Ind.
The Rosso Medal recognizes lifelong dedication to emphasizing philanthropy's ethics
and values, acting as a mentor to perpetuate and invigorate philanthropic traditions, and
noted leadership in a long, productive career of distinction.
Rovzar is a recognized and respected international leader. A Mexican philanthropist, she
has founded several successful nonprofit human service and community development
organizations in Mexico and New York City, and served as director of public relations
for the presidential campaign of Mexican President Felipe Calderón.
A distinguished expert on fundraising and developing resources for nonprofit
organizations, Rovzar is improving philanthropy in Mexico and abroad. She founded
Procura A.C. in 1995, a training institute that gives fundraisers and other nonprofit
professionals the skills needed to increase their organizations’ impact, efficiency and
effectiveness. Located in Mexico City, Procura has trained more than 12,000 people from
approximately 3000 organizations and partners with the The Fund Raising School at the
Center on Philanthropy.
"Marcela Rovzar has played a dynamic role in the professionalization of ethical and
effective fundraising practices in Mexico and the United States," said Timothy L.
Seiler, director of public service and The Fund Raising School at the Center on
Philanthropy. "Her determination and life of service have transformed
philanthropy and have strengthened communities."
Since 1990, the Center on Philanthropy at Indiana University has presented this annual
award to exceptional individuals. The Rosso Medal was created to honor Henry A.
"Hank" Rosso (1917-1999), a founder of the Center on Philanthropy and founding
director of The Fund Raising School at the Center. Rosso received the inaugural medal
for establishing The Fund Raising School, which enables fundraising professionals to
learn to do ethical philanthropic fundraising, and for creating concepts of discipline and
dignity in the profession. Other past honorees include Indiana University Chancellor
Herman B Wells, University of Notre Dame President Rev. Theodore M. Hesburgh,
C.S.C., and national fundraising firm executives George A. Brakeley and Donald A.
Campbell, Jr.
Having served as president of the UNICEF México advisory board, Rovzar was also
nominated for the Eisenhower Fellowship award, and was a finalist for AVON's Sacil
Award for women in business. She recently founded the Qualitas of Life Foundation, a
financial literacy educational organization that seeks to enhance the quality of life of
Mexican immigrants living in New York City, and the Fondo de Estrategia Social A.C.
(Strategic Social Fund, FES), an organization created with the goal of investing private
economic resources from the Mexico City community in social causes.
"Marcela Rovzar's leadership, professionalism, and volunteerism have increased
the vital impact of countless organizations in the nonprofit, government and
business sectors, including the Center on Philanthropy," said Patrick Rooney,
interim executive director of the Center on Philanthropy at Indiana University.
Rovzar founded the consulting firm Fondea Asesorías S.C., which focuses on developing
projects with social impact for various clients from public, private, national and
international entities. Her clients have included the Secretary of Social Development and
the Secretary of Public Education in Mexico.
A Senior Fellow at the Graduate Center of the City University of New York (CUNY),
Rovzar is also a member of The Philanthropy Workshop (TPW) of the Rockefeller
Foundation. She holds a Certificate in Fund Raising Management from The Fund Raising
School at the Center on Philanthropy and a Certificate in Corporate Social Responsibility
from the University of Navarra in Pamplona, Spain.
About the Center on Philanthropy at Indiana University
The Center on Philanthropy at Indiana University is a leading academic center dedicated
to increasing the understanding of philanthropy and improving its practice worldwide
through research, teaching, public service and public affairs programs in philanthropy,
fundraising, and management of nonprofit organizations.
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